Vinings Cumberland Rotary’s “Run for the Kids” 5K Downhill Race
VCR hosted its 23rd “Run for the Kids” (RFTK) 5K Downhill Race on 08/10/19. This race is one of the most popular in the city, as it is a Peachtree Road Race qualifier, and boasts an array of ‘fun factor’ attributes, including a 1K Kids’ Race, Doggie Dash, Best Dog Costume Contest, Children’s Play Area, various vendors, giveaways and delicious treats. This year, 1,600 runners participated- the most in our history! Our RFTK is a labor of love for VCR, as ALL members play vital roles in organizing each year’s race. We were honored to have DG Jim Squire and AG Gillian Leggett join us this year, and both were actively involved in volunteering. Students in our Interact Club participated, as well. RFTK is our largest fundraiser. Members work hard all year to create a buzz around this event and utilize an variety of methods to accomplish this task, including word-of-mouth promotion, signs in community business windows, posts on social media pages, and articles in local newspapers. This year’s event raised approximately $100,000; the race has raised more than $1.1M since 1997. A committee of Club members evaluated applications from 501(c)3 organizations using stringent metrics (fiscal responsibility and reach of impact being two of the most important criteria) on 12/30/19. $80K in proceeds was distributed to local non-profit organizations that provide services to
underserved children (including Calvary Children’s Home, MUST
Ministries, HERO for Children and Breakthrough Atlanta) on 1/29/20. We are proud of this Club endeavor.